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Not content with being the second largest search engine, earlier this year You Tube beat Facebook to become the most visited social media site in the US. Research from Compete PRO, which operates one of the largest consumer panels in the US, indicated that unique visitors to You Tube edged ahead of Facebook by over 1.3m visitors in June 2014.

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If all the above are considered social media sites (which they most certainly are) then You Tube should easily fit the criteria.Then just a few weeks later they announced further updates to Facebook video causing videos to auto-play in the news feed for everyone (a feature they had drip-fed in beta testing since late 2013), adding an indicator of the number of views and providing brands with free ways to add a call-to-action.Socialbakers data suggests this has all worked out perfectly for Facebook.This news mostly slipped under the radar at the time, mainly due to the way the major research and data providers aggregate all their figures for Google-owned sites rather than separately reporting data for the Google and You Tube domains.For example, com Score include You Tube visitors in their “Google sites” data: However, research just published by Global Web Index corroborates Compare PRO's findings and goes one better, claiming You Tube has more visitors than Facebook worldwide (excluding China).

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